Marketing Plans
If you want to organize your day you must define your tasks. If you want to reach your goal you must set your goals
The marketing plan is to organize your business and determine your goals and ways to reach them.
Marketing plans are not limited to the startup only, but are needed by all institutions, whether they are in the planning stage until the stage of existence
Marketing plans determine their objectives according to its location and the needs of the institution at the present time and are developed with the development of the institution, whenever we achieve a goal we seek the next goal, there is an institution that seeks to increase sales, we put a plan that achieves an increase in sales, and there is an institution that aims to raise awareness of the brand, so we put a plan for it to help it spread and achieve awareness, and so on.
Example:
Company : Y
Year : 2020
Target: Increase sales by 10%
What is the marketing plan?!
It is the desired goal and the way that companies are going to achieve their short/long-term marketing goals, and the marketing plan enables you to build a period of time for organization, implementation and follow-up.
It is the compass that illuminates the way for you to know:
Increase brand awareness
Increase company sales
Develop the company’s relationship with customers
Gain new customers who are interested in your product or service
Expand and reach new customers
And many other goals through which you can determine what you want to actually achieve for your organization.
The marketing plan includes:
Enterprise State Analysis
SWOT competitor analysis
Audience selection
Identify the right marketing platforms
Business Strategies
Expected Financial Statements
Sales forecast
Budgeting
Specify a time period
The content of the plan changes with the change in the objectives of the institution and its status within the market.
Features of the marketing plan of the institution
Analysis of the strengths and weaknesses of the institution and competing institutions, which helps to improve the state of the institution within the market, compete strongly and achieve the best results.
Assist the institution in making decisions related to resources and budgets.
Through which it is possible to know the needs of the market and customers and ways to meet these needs.
It can include a percentage in sales increase after a specified period of time and business development strategies to reach this goal.
And now you know the importance of the marketing plan for your organization.
Whatever the position of your organization in the market, you must develop a roadmap to achieve your dreams and marketing goals.
You can request your marketing plan now…. Contact Us